Privacy policy
Last updated: 14 August 2026
Wild Ranch Studio respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, share and protect your personal information when you visit or make a purchase from our website.
1. Information We Collect
When you visit our store, place an order, contact us or sign up to receive marketing, we may collect information including:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Order and purchase information
- Payment and transaction information
- Customer service communications
- IP address, browser, device and website usage information
- Marketing and communication preferences
- Information collected through cookies and similar technologies
Payment information is normally processed securely by Shopify and/or our payment providers. We do not normally receive or store your full payment card details.
2. How We Use Your Information
We may use your personal information to:
- Process, fulfil and deliver your orders
- Take and manage payments
- Communicate with you about your order
- Respond to questions, enquiries or customer service requests
- Manage returns, refunds or other order issues
- Maintain business, accounting and tax records
- Detect and prevent fraud, misuse or security threats
- Operate, maintain and improve our website
- Understand how customers use our store
- Send marketing communications where you have agreed to receive them or where otherwise permitted by law
- Comply with our legal and regulatory obligations
3. Our Lawful Bases for Processing
Where UK data protection law applies, we process your personal information using one or more lawful bases.
These may include:
Contract – where the information is necessary to process an order, deliver your products or provide customer service connected with your purchase.
Legal obligation – where we need to keep records or process information to comply with tax, accounting or other legal requirements.
Legitimate interests – where reasonably necessary to operate, protect and improve our business, prevent fraud and provide good customer service, provided those interests do not override your rights.
Consent – where you have chosen to receive marketing or where consent is required for cookies, advertising or similar technologies. You can withdraw your consent at any time.
4. Shopify
Our online store is hosted by Shopify.
Shopify processes personal information when you visit our website, use our store or make a purchase so that it can provide ecommerce, payment, security and related services to us and to you.
Depending on the Shopify services and privacy settings enabled on our store, Shopify may also process information about your interactions with our store together with information from your interactions with Shopify or other Shopify merchants in order to provide, improve or personalise its services.
Your personal information may therefore be shared with and processed by Shopify in countries outside the United Kingdom.
You can find further information in Shopify's Consumer Privacy Policy and Shopify Privacy Portal.
5. Who We Share Your Information With
We only share personal information where reasonably necessary to operate our store, fulfil orders, provide services or comply with the law.
This may include:
- Shopify
- Payment processors
- Print-on-demand, manufacturing and fulfilment partners
- Delivery and postal providers
- Website and technology providers
- Email and marketing providers
- Analytics and advertising providers
- Professional advisers such as accountants or legal advisers
- Government, regulatory or law enforcement authorities where legally required
Some providers may only process your information on our instructions, while others may process information under their own privacy policies.
We do not sell your personal information in the ordinary meaning of selling customer lists or personal details for money.
6. International Transfers
Some of the companies that help us operate our store, including Shopify and other service providers, may process personal information outside the United Kingdom.
Where required, appropriate safeguards are used for international transfers, such as transfers to countries recognised as providing adequate protection or approved contractual safeguards.
You may contact us if you would like further information about the safeguards used.
7. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal obligations.
For example:
- Order and transaction records may be retained for up to 6 years where required for accounting, tax, dispute or legal purposes.
- Customer service correspondence is retained for as long as reasonably necessary to deal with the enquiry and any related issues.
- Marketing information is retained until you unsubscribe or withdraw your consent, subject to keeping minimal records where necessary to ensure we respect your preference.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
8. Marketing
If you choose to receive marketing emails or other promotional communications from us, we may use your contact details to send information about products, offers, launches or news from Wild Ranch Studio.
You can unsubscribe at any time by using the unsubscribe link in our marketing emails or by contacting us.
Withdrawing consent will not affect any processing that took place before your consent was withdrawn.
9. Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the store, remember preferences, understand website usage and, where applicable, support marketing and advertising.
Some cookies are necessary for the website to function.
Where required by law, optional cookies such as certain analytics or advertising cookies will only be used after you have provided the appropriate consent.
You can manage your choices through the cookie banner or privacy settings available on our website.
10. Your Privacy Rights
Depending on where you live and the circumstances, you may have rights relating to your personal information.
Under UK data protection law, these can include the right to:
- Ask for access to the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your information in certain circumstances
- Ask us to restrict how your information is used
- Object to certain types of processing
- Request transfer of certain information to you or another organisation
- Withdraw your consent at any time where we rely on consent
You also have the right to object to the use of your personal information for direct marketing at any time.
To exercise any of these rights, please contact us using the details below.
We may need to confirm your identity before completing your request.
Customers in other countries or regions may have additional privacy rights under their local laws.
11. Security
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Children's Privacy
Our website and purchasing services are not intended for children to use independently.
We do not knowingly collect personal information directly from children where parental or guardian consent would be required by law.
13. Third-Party Websites
Our website may contain links to other websites or services.
We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
The latest version will always be published on this website with the date it was last updated.
15. Contact Us
If you have questions about this policy, would like to exercise your privacy rights or have a concern about how your information has been handled, please contact:
Email: contact@wildranchstudio.com